Our Client – Northeastern University a private, Boston-based university ranked #53 nationally by US News & World Report.

Our Mission – Build Northeastern’s global brand and help international students understand the power of Cooperative Education (co-op) – Northeastern’s distinctive educational approach. Co-op integrates rigorous classroom study with real-world experiences to create a powerful way to learn and develop professional skills.

Our Approach – The featured video (viewable on our homepage) was created for Northeastern as part of a comprehensive marketing strategy centered around student influencers. In addition to creative video, the campaign included print and digital collateral. The strategic approach relied on Tessellati’s highly-targeted market research gathered through student focus groups, surveys, and analysis of regional markets around the world. Our work developed student personas and highly relevant messaging for each student segment.

The Results – An engaging piece that allows potential students to learn about the value of the co-op program from a uniquely trustworthy source: students who have already seen the benefits firsthand. Our work on this video and the rest of our strategic communications supported Northeastern’s rise to become one of the country’s top 3 destinations for international students seeking a US education.

Our Client – MedStar Health is a not-for-profit healthcare organization operating ten hospitals and more than 100 other facilities in the Baltimore–Washington metropolitan area with two nationally-ranked flagship hospitals in Washington, DC.

Our Mission – Maintain top-of-mind, first choice status among regional consumers seeking care.

Our Approach – During our longstanding partnership with MedStar Health, we’ve implemented a robust portfolio of marketing & communications initiatives. From physician marketing to far-reaching direct mail (consumer health education newsletters) and digital marketing content, our work provides consumers with engaging patient stories demonstrating the deep expertise and compassionate approach of flagship MedStar facilities including MedStar Georgetown University Hospital, MedStar Washington Hospital Center and MedStar Montgomery Medical Center.

One of MedStar’s challenges was making complex information about their services more accessible and social media friendly, appealing to a growing community of patients online. This digital animation highlights MedStar Georgetown’s new and highly advanced proton therapy treatment with simplicity.

The Results – In short order, the post gathered a total of 61,000 views, 157 likes, 28 shares and 5 comments. We are promoting the hospital’s reputation as a leader in advanced cancer treatment.

This animation is just one small example of our larger work with MedStar. Our print newsletters for MedStar Georgetown and MedStar Montgomery reach some 800,000+ consumers quarterly via direct mail. Our content – consistently focused on moving patient stories, clinician expertise, revolutionary treatment, and advanced facilities – strengthens community connection to the hospitals and drives new appointments. Perhaps most importantly, based on follow-up research, we’ve seen 16-18% of our newsletter readers taking actions to improve their health. That kind of positive behavior change is uncommon and worthy of celebration.

Our Client – The Society for Neuroscience (SfN), the world’s largest organization of scientists and physicians devoted to understanding the brain and the nervous system.

Our Mission – Drive association membership to renew sooner and increase the number of new members.

Our Approach – We sought to create playful, engaging and memorable promotional materials designed to entice new members, without alienating existing members accustomed to a more conservative style. To hit that delicate balance, we launched a creative series of New Yorker-style black and white cartoons. This aesthetic is automatically associated with a sophisticated and, dare we say, cerebral sense of humor. After conducting focus groups and surveys to gather market feedback, we created customized cartoons exploring neuroscience career challenges and the ways SfN membership alleviates those pain points. The digital and print campaigns we ran included targeted and trackable ads, landing pages, and video content.

The Results – A playful campaign that is both respectful and informative, which drove membership growth by 50% as compared to the same period during the previous year.