It’s the sort of phrase that begs for an exclamation point. It’s not a question, but an order. If read aloud, Sally Fields would narrate it: LIKE ME!
Facebook is entrenched in the day to day lives of users, with more than 2 billion monthly active users worldwide (Facebook MAUs), a number so large it is often used as an hyperbole (I love this candy so much I swear I could eat 2 billion pieces), but in this case it’s the real deal. Facebook remains the most-used social media site among all ages, reaching a whopping 64% of Americans over age 12 (source: hootsuite.com), with more than 1.3 billion messenger users (source: DMR, Sept 2017).
More than 50 million businesses have a Facebook page, so the question is not whether your business should have one, but rather, why would anyone want to like it?
Here are a few tips to help people like you… really, really, like you!
First impressions are everything.
When you are pleading your LIKE-ability, be sure that your business page gives the best first impression possible, as you often have just one chance to woo your potential followers. Nail it with an effective cover photo, truly engaging content and lots of interaction.
Give your users what they want.
If you are a doctor’s office, it may be an answer to a common question or a success story used with the approval of your patient. If you are a hospital, it may be a specialized treatment that is difficult to find elsewhere. Extend an offer of interest your users. Strive to make your content as unique as your business, and highly relevant to your target audience.
Time it right.
A Facebook post will reach 75% of its lifetime impressions in the first 2 ½ hours of posting (source: hootsuite.com), so plan your timing accordingly. The highest traffic occurs mid-week between 1-3 pm, and the highest engagement occurs on Thursdays and Fridays (Source: Bit.ly blog).
More is not necessarily better.
Don’t give in to the pressure to post something, anything, on a daily basis just to do it. Hold out for useful, engaging, informative or humorous content. If you post enough lackluster information, you will find your followers dropping off as fast as you secure them, as you bail water from your sinking FB feed.
Managing a Facebook page is a lot like trying to keep a relationship alive and exciting. Both parties should engage equally, and both should have something to gain from their connection.
Like us on Facebook!