In our prior blog we suggested two basic dashboards that can provide essential feedback with regards to your social media activity and website traffic. These required minimal time to set up, while providing essential information to help maximize your digital effectiveness.
But wait, there’s more!
If you want to supersize your analytics, you can add an Inbound Marketing Dashboard to your toolbox. This will help you better understand exactly what your consumers are doing once they land on your website, and how effective your digital marketing is at converting leads and driving action based on content.
To get a better idea of how essential this tool can be, check out some of the specific activity that can be tracked on your Inbound Marketing Dashboard, as compiled by Mike Lieberman, President of Square 2 Marketing:
- Organic search visitors
- Referral visitors
- Social media visitors
- Rankings for selected keywords (3 to 5 very important ones)
- Blog subscriber
- Blog views
- Top viewed blog articles (and the views) during the past 30 days
- Top downloaded content (and the number of downloads) during the past 30 days
- Net new contacts
- Total increases in social reach (across all social sites)
Imagine how helpful it would be for you to have all of this information, and more, on demand as needed. With solid measurement in hand, we can do more of what works, and less of what doesn’t.
Sound a bit complex? Don’t worry, there are many companies that can get you up and rolling quickly. Check out Alexa.com, Hootsuite and other online CRM software (Salesforce) as well as email marketing and marketing automation platforms (MailChimp, Hubspot) to track the engagement of your leads.
And guess what? We can help too! Give us a call. It’s what we do.