All posts by Ben Waxman

“Like Us On Facebook”

Like Us On Facebook!

It’s the sort of phrase that begs for an exclamation point. It’s not a question, but an order. If read aloud, Sally Fields would narrate it: LIKE ME!

Facebook is entrenched in the day to day lives of users, with more than 2 billion monthly active users  worldwide (Facebook MAUs), a number so large it is often used as an hyperbole (I love this candy so much I swear I could eat 2 billion pieces), but in this case it’s the real deal. Facebook remains the most-used social media site among all ages, reaching a whopping 64% of Americans over age 12 (source: hootsuite.com), with more than 1.3 billion messenger users (source: DMR, Sept 2017). Continue Reading …

Does Your Website Capture Leads? 5 Key Elements

Does Your Website Capture Leads? 5 Key Elements

Regardless of how or why a visitor is drawn to your website, the odds are that most will give you just 5 seconds or less to give them one good reason to stay.

It’s a harsh reality that after months – possibly years – of brainstorming, research, image selections, content analyses and promotion, your best efforts will be judged in about the time it takes to take a deep breath. And who has time for a deep breath anymore? Continue Reading …