All posts by Ben Waxman

“Paint the back of the fence”

This quote is widely attributed to the late Steve Jobs’ father and was often used by Jobs to describe the care Apple devotes to all aspects of the design of its products. Some variation of “paint the back of the fence” has been spoken by many, including my grandfather to me when he talked about building furniture. Though in that context it was probably something like “finish the underside of the drawers.”
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