Jenny Yuan, Digital Marketing Analyst
Jenny brings a unique and powerful perspective to the Intead team through her cultural and educational background. Originally from Guangzhou, China, Jenny completed her BA in Business from the Guangdong University of Finance before coming to the U.S. to complete her MS in Business Analytics at RPI.
Her previous marketing experience includes working with FYE to analyze customer purchase behavior and perform data mining techniques to provide recommendations on marketing strategies. She also has experience in web design and development and builds many promotional landing pages and email templates using marketing automation tools such as Mailchimp and Hubspot.
Jenny tracks our digital marketing results from social media and adword activity and ties that to web traffic analytics. Her ability to decipher the story that the complex data tells brings valuable insights to our client project reports.
Jenny is fluent in Cantonese, Mandarin, Japanese and of course, English. She adds her unique cultural perspective to our client work adding to our ability to target specific audience segments accurately.